Regular price $4.99
Sale price $4.99 Regular price $10.99
Product description
What is it?

Clairol Pure White 20 Volume Creme Developer mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. Laboratory stabilized to guarantee consistent, predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners. Guaranteed fresh for three years.


Clairol professional pure white crème developer contains protective conditioners and emollients and is stabilized for 3 years. It is designed for use with permanent colors, and also perfect, for use with all powder and liquid lighteners. Its creamy consistency makes it ideal for bowl-and-brush or bottle application. Ideal for achieving the lightest results on naturally dark brown or dark blonde hair.

What makes it special?
  • Stabilized to guarantee consistent, predictable results
  • Used for maximum lightening in one step
  • Allows for easy spreadability

Pure White 40 Volume, 16 oz
  • Stabilized for 3 years shelf life
  • Soy Complex Conditioning
  • Creamy consistency for bowl/brush or bottle application


Available in 6, 10, 20, 30, and 40 Volume:
  • 6 Volume for no lift, deposit color only
  • 10 Volume for gentle lift
  • 20 Volume for normal lift
  • 30 Volume for extra lift
  • 40 Volume for maximum lift


For best results, follow recommended mixing instructions. Mix well. Recommend for bowl and brush or bottle application.
In case of pressure build-up, point bottle away from face when opening.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.

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